Design Quarterly

Design Quarterly

Design Quarterly featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

PepsiCo Design & Innovation
Brand Packaging and Campaign
Tuesday, 19 March 2024

Pepsi x Shanghai Fashion Week SS 2018

The new Pepsi zero sugar limited edition black can created for Shanghai Fashion Week celebrates the collaboration between the fashion world and the Pepsi Live without compromise attitude. The creative direction is in line with Shanghai Fashion week’s theme of boundaryless. The can features a minimal and yet sophisticated black marble design which creates an iconic and aspirational aesthetic that challenges traditional concepts of materials, forms and products.

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PepsiCo Design & Innovation
Brand Packaging
Monday, 18 March 2024

Pepsi x 7Up Chinese New Year LTO Cans

The Pepsi x 7UP Chinese New Year LTO Cans feature a creative direction that features pop art illustrations and contrasts fluid and rigid shapes, depicting iconic visual elements that are unique to this celebration. These symbols - plum blossoms, fish, lanterns, firecrackers - are concealed within the beautiful, decorative pattern. The story behind the design unfurls as the consumer discovers symbol after symbol.

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PepsiCo Design & Innovation
Augmented Reality Ltd Ed Cans Campaign
Sunday, 17 March 2024

Pepsi Moments CHINA

Pepsi China's Moments Campaign celebrates 6 shared moments most important to Chinese youth: music, sports, meals, celebration, travel, and cinema. Pepsi leverages the success of the PepsiMoji campaign and worked with China's largest social app, Tencent QQ, to create an exciting on-pack augmented reality interaction that brings Pepsi Moments to life. Alongside other social and activations, Pepsi Moments generates buzz and interaction among consumers and boosts their love for the brand.

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PepsiCo Design & Innovation
Brand Packaging
Saturday, 16 March 2024

Miller's Batch

Miller's Batch brings us closer to the story of the oat through a packaging design that is simultaneously straightforward and premium. This origin story is featured prominently against a natural kraft canvas accented with original imagery, vivid colors, and authentic typography. Upon opening the oatmeal blend cartons, the inner flap reveals a beautiful illustrative pattern that highlights the premium ingredients.

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PepsiCo Design & Innovation
Brand Packaging
Friday, 15 March 2024

7Up Lemon Lemon

7up Lemon Lemon is where sparkling water, 6% lemon juice, and a touch of sweetness come together for fresh, fizzy goodness. The visual language combines the appeal of the vintage world of nostalgic lemonade with whimsical and modern design elements. The bright color palate is based on the colors of real fruit found in nature and the bold stripes are the backdropto the Lemon Lemon universe, creating a sense of flow and movement, which helps the packaging pop at shelf.

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David Collins
Bowl
Thursday, 14 March 2024

Channel

The Channel Bowl is an evolution of the everyday bowl crafted for better scooping, sipping and grip. Everything from the form to the finish was thoughtfully considered. The high gloss interior of the bowl has a channel throughout allowing food to gather as you eat. Not only does this enhance scooping but it creates the perfect canal for sipping. The exterior of the bowl is designed with dimples sized for fingertips and has a soft matte finish. This creates a refined yet tactile exterior for a secure grip when carrying, pouring and lifting the bowl.

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Design Quarterly features most amazing bakeware, cookware, tableware, kitchenware and food.

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