Pepsi Homemade Carbination Product - Design Quarterly

Design Quarterly

Design Quarterly featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Pepsi Homemade

Homemade allows everyone to craft a Pepsi where and when they want with quality ingredients and no artificial sweeteners, blending flavor and sparkling water to their preference. The design language of the pods, bottles and packaging is clean, light and joyous. The Pepsi globe recurs in the shape of the pods, the simple logo treatment and in graphic silhouettes that resemble bubbles. The font of the logo has a hand-scribbled, human feel that emphasizes the homespun quality of the product.

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