The main targets of this product are sake fanciers and eating and drinking places that serve Sake. In order to incorporate the subtle and deep character of Sake into the product, Denso designed the structure so that switches and indicators do not stand out on appliances. Just mounting it on the Sake bottle switches this device on. In order to make it blend in among traditional Sake vessels that can also be enjoyed as works of art, Denso developed two surface treatments based on Sake cups.
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