Design Quarterly

SoulSpice

SoulSpice offers high-quality organic spices. So the packaging design needed a premium feel while reflecting the brands’ sustainable and natural philosophy. In contrast to traditional spice brands, Studio Grau created a packaging design that reflects the spices´ inherent value and colorfulness, with unique hand-drawn patterns for each spice. The beautifully designed glass containers encourage the custumer to reuse the glass and not through it away. The design focuses on the joy of good food, sharing and living with responsibility thereby staying true to the brand’s motto: Taste That Matters

Circus

Circus is a deformed 1mm stainless steel sheet. The design is simple and as reduced as conceivable. There is no front and no back, no top and no bottom. It is mirror-symmetric in two axes and can be used to open cap bottles from four different positions. The 55mm in diameter round shape fits comfortably into every palm and the curved shape supports the pleasant feeling while holding the Circus inside your hand. It has a high gloss polished finish and round edges.

Erdnussschütte

Diamond Wine Trivet

The Diamond Wine Trivet's construction in white oak is a modern reminder of the barreled aging process that transforms mere fruit into the nectar of the gods. It was created to cradle numerous bottles safely and be easily moved with its host. Also designed with scaling and multi-function in mind, it can be used to beautifully display and layer bottles on their side as wine is meant to be stored, or spread them out for display and selection.

Freaktion

The brand was thought to be different from the category, from the positioning to the design. Differently from the competition, this beer has a typographic visual identity with friction elements on its logo. The use of dark backgrounds contrasted by the magenta color also helps to differentiate it in the craft beer segment, what adds authenticity and modernization, at the same time, a classic aspiration of an extremely premium/gourmet product. Its 2 sub-brands use freak characters to amplify the concept. Their colors, icons and and info carry consistency and remembrance to the consumers.

Tactica One

Tactica One is a precision bottle opening tool that reinvents the premium drinking experience. It is the worlds first composite bottle opener of its type and its unique design engages the user both visually and physically through its tactile surfaces. The composite material properties deliver functional performance in an ultra-lightweight and compact form.