The brand was thought to be different from the category, from the positioning to the design. Differently from the competition, this beer has a typographic visual identity with friction elements on its logo. The use of dark backgrounds contrasted by the magenta color also helps to differentiate it in the craft beer segment, what adds authenticity and modernization, at the same time, a classic aspiration of an extremely premium/gourmet product. Its 2 sub-brands use freak characters to amplify the concept. Their colors, icons and and info carry consistency and remembrance to the consumers.
The N1 Series is a story of balance and precision. A minimal hollow-handle design ensure these knives are well balanced and naturally fit a chef's grip. Each knife is forged from high-alloy steel that is both wear and stain resistant with high edge retention, but also hard and strong enough for the fine edged blades to feature a keen Asian style edge. All the knives are securely housed in a wooden knife block that is designed to emphasize the lines and silhouette of the N1 Series while adding natural texture and warm tones to the narrative of the knife set.
The H1 Series counterbalances smooth contours and sharp, distinct angles against the backdrop of warm wood tones. Full textures serve to highlight the purposeful and raw design elements of these professional knives made for creatives. Each forged and full tang knife features flush seams along the handle between teak wood and high-alloy steel, marrying the distinct materials while allowing the knife to comfortably and naturally fit the chef’s grip. Three essential knives, the chef's, serrated and paring knives are all securely stored in a genuine leather knife roll.
The A Series utilizes dark and durable Walnut in the knife block to accentuate the fluid curves and dense African Blackwood handles of the knives. Form and function seamlessly meld together to create a knife both luxurious and practical. Each forged and full tang knife feature flush seams, marrying the distinct materials while allowing the knife to comfortably fit the chef’s grip. A full range of essential kitchen and steak knives are securely housed in the richly textured, dark wood knife block.
The design of the Lucky Cat Cup is inspired by our naughty companions—pet cats. In Chinese traditional culture, cats bear the meaning of “luck” or “auspice”. A vacuum cup with the shape of a cute cat exactly expresses the wish for longevity, wealth and health . Polymer polypropylene material to the lid and the bottom makes it easy not only to shape the cup but also to meet the needs of consumers for different colors. The Lucky Cat Cup will bring you good luck.
The cover above can be unscrewed so that heat can be slightly dissipated through small openings on the top of the cup. In this way, consumers will not scald themselves by hot water. It is also dustproof because the cover does not need to be opened while dissipating heat. Meanwhile, the stream coming out through small openings makes people feel that warm breeze blows their faces. As to its appearance, the body of Hefeng cup is black and the overall style is simple, which makes it almost suitable for everyone.
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