Pepsi China's Moments Campaign celebrates 6 shared moments most important to Chinese youth: music, sports, meals, celebration, travel, and cinema. Pepsi leverages the success of the PepsiMoji campaign and worked with China's largest social app, Tencent QQ, to create an exciting on-pack augmented reality interaction that brings Pepsi Moments to life. Alongside other social and activations, Pepsi Moments generates buzz and interaction among consumers and boosts their love for the brand.
The design implements our proudly progressive point of view as a poetic representation of the interplay of science, technology and fashion. Making a connection between fashion and people's daily lives, the can speaks to the channeling of unknown, yet powerful energy. Radiating wavelengths appear to interact with the text, creating a disruptive "technological glitch" effect. The result is an impactful and iconic design that highlights the synergy between the fashion world and the Pepsi brand.
7up Lemon Lemon is where sparkling water, 6% lemon juice, and a touch of sweetness come together for fresh, fizzy goodness. The visual language combines the appeal of the vintage world of nostalgic lemonade with whimsical and modern design elements. The bright color palate is based on the colors of real fruit found in nature and the bold stripes are the backdropto the Lemon Lemon universe, creating a sense of flow and movement, which helps the packaging pop at shelf.
Less than 30% of artwork showcased in museums and large galleries are by women. LIFEWTR Series 2 seeks to advance and showcase women who are sources of inspiration through their creative expressions and ethos. This series features the work of Adrienne Gaither, Lynnie Zulu and Trudy Benson. These women are a diverse group of innovative thinkers: contributing unique forms of art, fresh ways to create art, unique outlooks and have the potential to influence culture in an impactful and positive way.
The fashion designers of LIFEWTR Series 3: Emerging Fashion Design, Adam Dalton Blake, Tiffany Huang, and Ghazaleh Khalifeh, are all focused on the area of textile and print designs. LIFEWTR partnered with the CFDA to help these emerging designers make their marks. Blake is a contemporary menswear designer who embraces the colorfully absurd and wildly imaginative. Huang is an artisanal womenswear designer who connects to her deep interest in color when approaching design. Khalifeh is a textile designer whose style focuses on reviving artisanal traditions and cross-collaborations.
The 2018 Pepsi Year of the Dog Limited Edition Cans honor the spirit of the Chinese New Year, in combination with Pepsi’s youthful "Live for Now" ethos. The 2018 zodiac sign, the dog, is commemorated with a minimalistic and iconic design, using solid colors framed with bold lines to illustrate the breeds and their unique personality traits. The limited edition collection, which was only available on e-commerce platforms, created an impactful, daringly aspirational brand experience to resonate emotionally with consumers.