Design Quarterly

PepsiCo Design and Innovation

Brand Packaging

Sunday, 17 March 2024

7Up Lemon Lemon

7up Lemon Lemon is where sparkling water, 6% lemon juice, and a touch of sweetness come together for fresh, fizzy goodness. The visual language combines the appeal of the vintage world of nostalgic lemonade with whimsical and modern design elements. The bright color palate is based on the colors of real fruit found in nature and the bold stripes are the backdropto the Lemon Lemon universe, creating a sense of flow and movement, which helps the packaging pop at shelf.

PepsiCo Design and Innovation

Brand Packaging

Saturday, 16 March 2024

Pepsi China CNY Year of the Dog

The 2018 Pepsi Year of the Dog Limited Edition Cans honor the spirit of the Chinese New Year, in combination with Pepsi’s youthful "Live for Now" ethos. The 2018 zodiac sign, the dog, is commemorated with a minimalistic and iconic design, using solid colors framed with bold lines to illustrate the breeds and their unique personality traits. The limited edition collection, which was only available on e-commerce platforms, created an impactful, daringly aspirational brand experience to resonate emotionally with consumers.

David Collins

Bowl

Friday, 15 March 2024

Channel

The Channel Bowl is an evolution of the everyday bowl crafted for better scooping, sipping and grip. Everything from the form to the finish was thoughtfully considered. The high gloss interior of the bowl has a channel throughout allowing food to gather as you eat. Not only does this enhance scooping but it creates the perfect canal for sipping. The exterior of the bowl is designed with dimples sized for fingertips and has a soft matte finish. This creates a refined yet tactile exterior for a secure grip when carrying, pouring and lifting the bowl.

Norbert Fischbach & Simone Heckmann

Cookware and cooking utensils

Thursday, 14 March 2024

Multipot

Hotels, restaurants, caterers and even ambitious hobby chefs worldwide enjoy the diversity of this multifunctional pot system and enhance their kitchen with its various options. Cooking, simmering, holding, making pasta in pasta baskets, steaming dim sum with the steamer insert, deep frying with frying baskets, grilling, braising, preparing sauces…. everything is possible with the various inserts. Multipot is available in the common restaurant-size of 1/1 GN, but also in attractive size of 2/3 GN for single zone. Available in black and silver nano-coating.

Shakes

Trivet

Wednesday, 13 March 2024

Spyker

Spyker is a practical and beautiful trivet inspired by propeller designs of vintage airplanes. The Spyker trivet combines classic lines with contemporary materials. The stainless steel ring adds a subtle touch of class to the discreet design and comfortably fits into both modern and traditional homes. The functional design features a fingertip duct which allows the user to quickly open the trivet even while wearing oven gloves. When not in use this trivet loves resting in any kitchen drawer, standing up in a jar or hang suspended from a kitchen hook.

Miguel Pinto Félix

Olive Bowl

Tuesday, 12 March 2024

Oli

OLI, a visually minimalist object, was conceived based on its function, the idea of hiding the pits arising from a specific need. It followed observations of various situations, the ugliness of the pits and the need to enhance the beauty of the olive. As a dual-purpose packaging, Oli was created so that once opened it would emphasize the surprise factor. The designer was inspired by the shape of the olive and its simplicity. The choice of porcelain has to do with the value of the material itself and its usability.

Design Quarterly

7Up Lemon Lemon

Pepsi China CNY Year of the Dog

Channel

Multipot

Spyker

Oli

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7Up Lemon Lemon

Pepsi China CNY Year of the Dog

Channel

Multipot

Spyker

Oli

ABOUT ME

RECENT POSTS

NEWSLETTER

ENCYCLOPEDIA

TAGS

RANKINGS

PATRONS

DISCOVER