Design Quarterly

PepsiCo Design and Innovation

Brand Packaging

Friday, 15 March 2024

7Up Lemon Lemon

7up Lemon Lemon is where sparkling water, 6% lemon juice, and a touch of sweetness come together for fresh, fizzy goodness. The visual language combines the appeal of the vintage world of nostalgic lemonade with whimsical and modern design elements. The bright color palate is based on the colors of real fruit found in nature and the bold stripes are the backdropto the Lemon Lemon universe, creating a sense of flow and movement, which helps the packaging pop at shelf.

PepsiCo Design and Innovation

Brand Packaging

Thursday, 14 March 2024

Pepsi China CNY Year of the Dog

The 2018 Pepsi Year of the Dog Limited Edition Cans honor the spirit of the Chinese New Year, in combination with Pepsi’s youthful "Live for Now" ethos. The 2018 zodiac sign, the dog, is commemorated with a minimalistic and iconic design, using solid colors framed with bold lines to illustrate the breeds and their unique personality traits. The limited edition collection, which was only available on e-commerce platforms, created an impactful, daringly aspirational brand experience to resonate emotionally with consumers.

Miguel Pinto Félix

Olive Bowl

Wednesday, 13 March 2024

Oli

OLI, a visually minimalist object, was conceived based on its function, the idea of hiding the pits arising from a specific need. It followed observations of various situations, the ugliness of the pits and the need to enhance the beauty of the olive. As a dual-purpose packaging, Oli was created so that once opened it would emphasize the surprise factor. The designer was inspired by the shape of the olive and its simplicity. The choice of porcelain has to do with the value of the material itself and its usability.

Prompong Hakk

Trivet

Tuesday, 12 March 2024

Spyker

Spyker is a practical and beautiful trivet inspired by propeller designs of vintage airplanes. The Spyker trivet combines classic lines with contemporary materials. The stainless steel ring adds a subtle touch of class to the discreet design and comfortably fits into both modern and traditional homes. The functional design features a fingertip duct which allows the user to quickly open the trivet even while wearing oven gloves. When not in use this trivet loves resting in any kitchen drawer, standing up in a jar or hang suspended from a kitchen hook.

Dan Kulp

Self Locking Knife Block

Monday, 11 March 2024

LockBlock

Ideal for parents with young children, LockBlock provides the perfect solution for safely storing kitchen knives. The innovative design locks knives inside the block and requires an adult-sized hand to operate it. As each knife is placed inside a knife slot, its blade is held securely by the unique Cam-lock mechanism. Pulling on the knife only increases the force of the grip, so knives cannot be forced out of the block. LockBlock is available as a stand-alone product with universal knife slots for consumer’s existing knives, or with its own set of six high-quality knives.

Wenzhou Creative Design Co., Ltd.

Stainless Steel Water Bottle

Sunday, 10 March 2024

Zippo Titanium Blue

This product solves the problem with normal ones where it's not easy to conduct thorough cleaning and the seal ring is liable to the birth of bacteria. And through vacuum temperature preservation technology and with copper plated vacuum inner wall, it prevents thermal radiation and heat loss. The design of cup bottom gasket plays the role of noise elimination, anti-slip and stability. Bottle cap sag design to increase friction for easy unscrewing. At the same time, there are different capacity options to meet all drinking needs.

Design Quarterly

7Up Lemon Lemon

Pepsi China CNY Year of the Dog

Oli

Spyker

LockBlock

Zippo Titanium Blue

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7Up Lemon Lemon

Pepsi China CNY Year of the Dog

Oli

Spyker

LockBlock

Zippo Titanium Blue

ABOUT ME

RECENT POSTS

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ENCYCLOPEDIA

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DISCOVER